📍 about me

spent 5 years catching money launderers. taught myself SEO. never looked back.

now I'm director of SEO at userp, where I've helped companies like Form Health, BigCommerce, ChamberofCommerce.org, Blink, and Cloudbeds grow their organic traffic – sometimes by 300%+.

miami-raised, 30+ countries traveled, now settling in málaga. when I'm not staring at search console, I'm dancing salsa or building things with claude code.

the path here

started in AML compliance (2012-2017) – made employee of the year hunting fraud patterns. pivoted to SEO in 2018 at wired rhino, where I spent 6 years growing sites by 363%. led strategy at seeker digital, ran SEO for orca scan (50,000+ orgs use their barcode platform).

proof it works

chamber of commerce: 363% organic growth, +$429K site value. form health: 292% traffic jump (24K → 94K). more case studies →

side quests

built the passport memorandum and turned it into $20K of sponsored travel. grew travel bag experts to 2M annual impressions – that's how I learned SEO in the first place.

currently into

AI search optimization, salsa, and figuring out how to turn organic traffic into actual pipeline.

working on something interesting? [email protected] or book a call