robert lora

director of SEO at uSERP

spent 5 years catching money launderers. taught myself SEO. turns out I'm better at this.

three results

email me see the work

robert lora

robert: ~/barcelona

role
director of SEO at uSERP
agency
a link building and SEO agency
portfolio
~$1M B2B client portfolio
base
miami kid, based in barcelona
builds
45 systems with claude code

the path here

  1. 5 yearsfraud analyst at the miami agency of peru's largest bank, catching money launderers.
  2. thenquit, left miami to backpack through asia and europe.
  3. montenegrotaught myself SEO. built a travel blog to 2M impressions.
  4. 2018first agency gig at organic growth marketing, on bigcommerce before its IPO.
  5. 6 yearswired rhino. grew chamberofcommerce.org 363%.
  6. directormade director at seeker digital. ran SEO for orca scan, 50,000+ orgs on their barcode platform.
  7. nowdirector of SEO at uSERP. I've grown organic traffic 300%+ for companies like Blink, OnBoard, and Form Health.

currently into

building tools with claude code. 45 systems so far: 9 custom MCP servers, multi-agent research orchestrators, GEO optimization tools. I don't really separate "doing SEO" from "building the tools to do it" anymore.

when I'm not in search console I'm dancing salsa or building things with claude code.