📍 about me

spent 5 years catching money launderers. taught myself SEO. turns out I'm better at this.

now I'm director of SEO at uSERP, a link building and SEO agency – running a ~$1M B2B client portfolio. I've grown organic traffic 300%+ for companies like Blink, OnBoard, and Form Health.

miami kid, based in málaga. when I'm not in search console I'm dancing salsa or building things with claude code.

the path here

five years at the miami agency of peru's largest bank – BCP, $39B in assets – catching fraud patterns in international transactions. won employee of the year in 2015. thought compliance was the rest of my life.

then I quit, sold everything, and left miami to backpack through asia and europe. taught myself SEO in montenegro by building an affiliate site about luggage. it hit 2M impressions and I was hooked.

first agency gig at organic growth marketing in 2018, working on bigcommerce pre-IPO (biggest first-day pop of 2020). then six years at wired rhino – grew chamberofcommerce.org 363%, which taught me what link building looks like at scale.

made director at seeker digital. ran SEO for orca scan (50,000+ orgs on their barcode platform). now at uSERP.

proof it works

blink: 92% google AI mode visibility, 10 #1 positions. onboard: #1 for "meeting minutes software" and "board portal." chamber of commerce: +$429K estimated site value. form health: 24K → 94K organic in under a year. case studies →

side quests

built the passport memorandum and turned it into $20K of sponsored travel. grew travel bag experts to 2M annual impressions before I ever worked at an agency.

currently into

building tools with claude code. 45 systems so far – 9 custom MCP servers, multi-agent research orchestrators, GEO optimization tools. I don't really separate "doing SEO" from "building the tools to do it" anymore.

working on something interesting? [email protected]