💼 case studies

real results from engagements I've led. numbers are year-over-year unless noted.

onboard

HR onboarding SaaS · 2.8+ years (ongoing)

our longest client relationship. started when they had decent domain authority but were invisible for their core terms. now they're showing up in Google AI Overviews.

+337% organic traffic · +4,402 page 1 keywords · +1,311 top 3 rankings · +69 DR

remote

global workforce platform · 1 year

massive site, competitive space (HRIS, global employment). the challenge was finding angles that weren't already dominated by Deel and Oyster. some individual pages hit 2,980% traffic spikes.

+316% organic traffic (+200K visits) · +74,334 ranking keywords · +6,338 page 1 · +1,695 top 3

chamber of commerce

B2B directory · legacy site turnaround

one of the largest business directories in the US – massive authority but underperforming. combined link building with a scaled content strategy across hundreds of business categories.

+363% organic traffic · +$429K estimated site value

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want specifics on strategy or approach? reach out – happy to walk through any of these.