resources
my information diet for staying current on AI and SEO.
seo blogs & publications
- ahrefs blog data-driven SEO research from the tool I pull most of my keyword and backlink data from
- search engine land where I first hear about most algorithm updates
- search engine journal tactical how-to guides. less news, more "here's how to actually do it"
- kevin indig growth memo newsletter. consistently the best thinking on where SEO meets product
seo people
- lily ray the person I check first after every google update
- chris long Go Fish Digital. sharp on technical SEO and link building at scale
- eli schwartz product-led SEO. asks "should this page exist at all" before "how do we rank it"
- will critchlow SEO testing and experimentation
- aleyda solĂs international SEO
ai people & channels
- andrej karpathy makes neural networks make sense even if you don't write code. his "let's build GPT from scratch" video is the best intro to how LLMs work
- ethan mollick the rare academic who builds with the tools he studies. his AI usage frameworks actually hold up at work
- swyx (shawn wang) first to surface AI news that matters. runs the latent space podcast
- boris cherny claude code creator
- thariq claude code team
- elevenlabs voice AI experimentation. consistently early on new model demos
- AI Explained model breakdowns and news
- AI jason vibe coding and practical experiments
- claude code releases changelog and updates
podcasts
- latent space the AI engineer podcast (Swyx & Alessio). gets technical without losing the thread
- no priors AI, technology and startups (Elad Gil & Sarah Guo)
- dwarkesh podcast deep dives with AI leaders
newsletters
- simon willison one of the best at experimenting with LLMs in public. reads everything, tries everything, shares what he finds
- eugene yan RAG, evals, prompting strategies
- ben's bites daily AI digest
tools I use daily
- ahrefs backlinks, keywords, competitive research
- semrush AI topic research and content gap analysis
- screaming frog technical audits
- google search console the actual source of truth for search performance
- pitchbox outreach at scale
- claude the AI I've built everything on this site with
- claude code the CLI where the 45 builds happened
- firecrawl web scraping and site crawling