case studies

real results from accounts I've led. numbers are year-over-year unless noted.

onboard

industry
board management software
term
3 years (ongoing)
  • +337%organic traffic
  • +4,402page 1 keywords
  • +1,311top 3 rankings
  • +69DR

our longest client relationship. 3 years and counting. they had the authority but couldn't rank for the terms that actually close deals. now they're #1 for "meeting minutes software" and "board portal," and showing up in google AI overviews.

onboardmeetings.com

form health

industry
telehealth obesity medicine
term
ongoing
  • +292%organic traffic
  • +1,192%top-3 expansion
organic traffic, 0 to 100K
from 24K
to 94K

ashton kutcher-backed, $60M funded. the GLP-1 medication space was exploding and we had the content strategy live before competitors caught on. 24K to 94K organic in under a year.

formhealth.co

chamber of commerce

industry
B2B directory
term
legacy site turnaround
  • +363%organic traffic
  • +$429Kestimated site value

one of the largest business directories in the US. massive authority, underperforming results. I ran outreach across press releases, broken links, and resource pages. pure link building, no content.

bigcommerce

industry
e-commerce platform
term
2018 (at agency)
  • +17.8%organic growth at scale
daily organic, 0 to 520K
from 426K
to 502K

early agency work at organic growth marketing. bigcommerce was pre-IPO. they'd go on to have the biggest first-day pop of 2020 (+201%). 60,000+ merchants, sony and toyota among them.

bigcommerce.com

remote

industry
global workforce platform
term
1 year
  • +74,334ranking keywords
  • +6,338page 1
  • +1,695top 3

the most competitive HRIS space online. deel and oyster already dominated the obvious angles. we found the gaps. some individual pages hit 2,980% traffic spikes.

want the strategy behind any of these? reach out. I like talking about this stuff. email me